This is an email I found in my spam folder this morning. It was so professional and impressive, I thought I’d share. Take note of the use of “r u,” the way the lack of punctuation emphasizes the bonus apostrophes, and the way Miss Lisa employed capitalization for effect. But the creation of a new word—intesting—is what really makes me want to call her up and find out how she can brighten my future. Let me know if you want her number—I’d love to get you in on the ground floor of this Big Business Opportunity, too.